ABACUS
BRANDING / VISUAL IDENTITY
CLIENT:
Oriental Society (formally ABACUS), De Montfort Students’ Union
CHALLENGE:
Develop a cohesive and engaging brand identity for the newly established student-led society to attract and retain members.
GOAL:
Ensure the brand reflects the diversity of Asian cultures represented.
ABACUS (Association of British and Chinese University Students), a newly established student-led society at DMU (De Montfort University), faces a critical challenge in the absence of a defined brand identity. The goal is to create a vibrant community for students of various Asian heritages.
Through a comprehensive branding initiative, ABACUS aims to develop a distinct and cohesive visual identity. This new brand identity is designed not only to attract and unite members across diverse Asian heritages but also to foster inclusivity. The ultimate vision is to establish a vibrant and welcoming space where cultural celebration and community engagement thrive.
PROCESS:
Research, competitive analysis, ideation, prototyping, testing, evaluation
TOOLS:
Adobe Illustrator, Adobe Photoshop
