KOREAN CULTURE SOCIETY
BRANDING / VISUAL IDENTITY
CLIENT:
Korean Culture Society, De Montfort Students’ Union
CHALLENGE:
Outdated and complex current logo, lacking scalability and brand identity.
GOAL:
Create a fresh and welcoming brand identity through a unique logo, differentiating KCS from other university Korean-related societies.
Founded in 2012, the Korean Culture Society (KCS) is a vibrant and dynamic group of students who share a common interest in Korean culture.
The student society faced a critical challenge with its visual representation, encapsulated by an outdated and non-scalable logo that is overly complex. The absence of an established brand identity and visual system further compounds this issue. These shortcomings collectively hindered the society's ability to distinguish itself within the university landscape and to communicate a cohesive and welcoming image.
The overarching goal of this re-branding project was to address these challenges and create a unique brand identity for the student society. This new visual representation aims to set KCS apart from other Korean-related societies in different universities.
ROLE:
Social Media Manager
ACHIEVEMENTS:
• Increased Instagram following by 134%
• Best Online Engagement Award (2021)
PROCESS:
Research, competitive analysis, ideation, prototyping, testing, evaluation
TOOLS:
Adobe Illustrator, Adobe Photoshop
SOCIAL MEDIA
BLUE POSTS:
For society-related events. This includes: language lessons, kpop dance workshops, etc.
RED POSTS:
For announcements and/or other important information.
