BRING THE PAINT
RE-BRANDING IDENTITY
CLIENT:
Live brief set by Graffwerk Limited
CHALLENGE:
Update the visual identity of Bring The Paint.
GOAL:
Create a modern and dynamic representation aligned with street art aesthetics.
The Bring The Paint street art festival, organised by GRAFFWERK, currently faces a branding challenge that inhibits its ability to effectively communicate its dynamic and vibrant essence. The existing brand lacks a cohesive visual identity that resonates with the festival's core values and the street art culture it represents. The need for a comprehensive re-branding arises from the desire to enhance the festival's image, engage a broader audience, and create a lasting impact.
PROCESS:
Research, competitive analysis, ideation, prototyping, testing, evaluation
TOOLS:
Adobe Illustrator, Adobe Photoshop, Adobe XD, Procreate
BRAND ANALYSIS
KEY ISSUES:
The old brand suffered from a lack of cohesion in its design, with elements that did not harmonize well together.
The chosen fonts were deemed dull and unrecognisable, contributing to a lack of visual appeal and brand identity.
The use of only black and yellow colours failed to capture the vibrancy of the street art community, creating a disconnect between the brand and the lively nature of the target audience.
KEY GOALS:
Develop a consistent and cohesive design language that unifies visual elements across various brand touchpoints. This includes logos, promotional materials, and online presence.
Infuse the brand identity with elements that resonate with street art culture. This may include incorporating graffiti-inspired graphics, dynamic imagery, or collaborating with local artists to create a brand image that aligns with the community it serves.
Ensure that the redesigned brand identity is versatile and adaptable to various mediums and platforms. This flexibility allows the brand to maintain a strong and consistent presence across different contexts and applications.
